In today’s competitive market we all want to increase visibility and better position our business or brand in search results and move up the rankings. Let’s go through some basic SEO tips that will help stamp the authority of your website.
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Firstly having a good user experience (UX) should be top of your list. How visitors interact with your site pages and the more time they spend on your site is deemed as a valuable ranking factor in your favour.
To achieve this it is vital to have top quality original content that your visitors are searching for, will engage with and want to share with others. Today’s search engine algorithms will give preference to unique original content that is the best match to the intent of your audience search, and answers their question.
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Make mobile a priority.
Optimising for search engines is one thing but as we spend more time on mobile devices and with mobile traffic set to overtake desktop it is essential to have a fully responsive website. Mobile user experience must match that of your desktop site. Google has started to directly test for mobile responsiveness and then ranks a site higher in mobile search if it is compatible.
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Customise your page title tags.
Make sure all your site pages have distinct and descriptive title tags and that they reflect the content on the page.
Keep these short and concise and ideally 55 characters or less.
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Page descriptions.
Customising your own descriptions gives you more control over what appears in SERPS. The page description should also be indicative of the content on the page and contain some of your main keywords similar to the title.
Keep descriptions concise and well written so as to encourage click through to the page.
Best practise here is to keep them under 155 characters.
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Alternative tags.
Alt tags or alternative text are image descriptions that are read by text browsers and screen readers that can’t view the images. These are usually accessible via the Content Management System you are using.
The text should describe the image and also reflect how it fits into the page content.
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Canonicalization
Canonical URL tags help eliminate duplicate content and direct traffic to your preferred page. As it can be difficult for a search engine to determine which value is correct if it comes across the same or similar pieces of content with two different URLs, canonical tags are best used to counteract this problem. This is a small html tag included in the header of a web page.
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Finally make sure your site is signed up to all search engines and make the most of all Google’s tools. Analytics will track all your efforts and let you analysis your site traffic. Sign up to Webmaster Tools (Search Console) as this will also help detect any issues on your site. They also provide a useful reference starter guide to SEO.
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